Senior Entrepreneurship: Starting a Business After 60

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As we step into our golden years, it’s a chance to look back at all the hard work and wonderful friendships we’ve built. But it’s also a great time to start something new, like a business, using all that knowledge and experience we’ve gathered.

Did you know Colonel Sanders started his famous chicken business when he was 62? It just goes to show, age is just a number when it comes to following your dreams. In fact, more than half of business owners are over 55, according to the U.S. Department of Commerce. So, if you’re wondering if it’s the right time to start your own business, you’re in good company!

Retirement is the perfect time to do all those things you’ve always wanted to do. Whether it’s traveling with loved ones, rediscovering old hobbies, or even turning that hobby into a business, the possibilities are endless. Here at 12 Oaks, we love seeing the amazing things people can do when they bring their life’s experience into new adventures.

How to Start a Business At 60 Years Old

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Turning a passion into a business is an exciting first step, but launching successfully involves several key steps, from planning to setting up your budget.

1. Define Your Objective and Goals

Starting a business begins with knowing what you really want from it. For those enjoying retirement, think about why you’re starting this business. Is it to have fun with a hobby and share it with others, or do you need it to bring in some extra cash?

This reason is like your business’s guiding star. When you’re unsure which way to go, remember why you started. Every choice you make, from what you sell to how you talk about it, should help you reach that main goal. Keeping this in mind makes running your business smoother and more meaningful, turning work into something you love doing.

2. Get a Feel of the Market

Marketing is a huge part of being an entrepreneur, touching every aspect of your business. It revolves around understanding the market you want to enter, figuring out how to connect with the people you want to reach, and getting your products to them efficiently.

If you’re starting a business more for the love of it than for the money, still make sure there’s a group of people interested in what you’re offering. Your product or service should either meet a need or be something a lot of people enjoy, and you should be great at providing it. If you’re not getting any interest, it might mean you’re looking at the wrong group of people, or there might be a new need in the market you could meet.

3. Set a Budget

Starting your own business begins with figuring out how much money you’ll need to get things rolling. Think about where this money will come from. Are you considering using your savings, taking out a loan, or maybe partnering with investors?

Set clear limits for yourself. Decide how much you’re willing to invest and how long you’re prepared to wait for a profit. It’s important to know your boundaries, especially if you want to keep your retirement fund safe.

Be mindful if you’re using your own money. Once you invest it into your business, it shifts from being savings to an expense. Remember, you’re taking a risk, and there’s a chance you might not see that money again. Setting these boundaries helps you manage the risk without jeopardizing your financial security in your golden years.

While we’re on the topic of finances, take this as an opportunity to set up an asset protection plan. In addition to planning your business finances, it’s also a smart move to protect your retirement fund too.

4. Do the Paperwork

Registering your business is a key step to making it official. Choose a business structure, like a sole proprietorship or an LLC, and then register your business name through your state government. This process gives your venture legal standing and protects your brand.

Being registered builds trust with customers and vendors, and it’s often required for opening business bank accounts or applying for loans.

Businesses need specific IDs to comply with tax laws. A federal EIN (Employer Identification Number) is like a social security number for your business, necessary for tax filing and hiring employees. You might also need state or local tax IDs, depending on where your business operates and what it sells.

5. Set Up Headquarters

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Setting up your business doesn’t always mean big spending. Many service-based businesses, especially those that don’t need special equipment, can start with minimal investment. You might not even need a separate business vehicle or a commercial office space. If your business model allows, working from the comfort of your own home could be the perfect setup!

For those seeking a balance between work and home life, having a dedicated workspace at home is key. It doesn’t necessarily have to be an entire room – even a well-organized corner can serve as your office. This separation helps in creating a mental boundary between your professional and personal life, making it easier to switch off from work mode when it’s time to relax. This way, you can focus on growing your business and enjoying the journey, right from the comfort of your home!

6. Hire Some Help

Starting a business doesn’t mean you have to do everything yourself. Even though you’ve got a lot of skills and a rich network from over the years, it’s okay to get some help. By giving some tasks to people you trust, you can focus on the big stuff that helps your business grow, while someone else takes care of the day-to-day work.

Think of your team like pieces of a puzzle. When everyone fits together just right, your business can really take off.

And don’t forget, retirement is supposed to be fun! If your business is more of a hobby, maybe find someone who can help out when things get busy. If you’re serious about growing your business, look for some pros who can keep things running smoothly even when you’re not there.

It’s also smart to start thinking about who will take over your business when you’re ready to take it easy again. Planning this early can make things a lot easier down the road.

7. Enjoy the Journey!

Starting a business at 65 years old is no longer about the hustle, trying to make it big in life. This time around, you’re here to enjoy it for what it is. Business plan aside, this chapter of life is also about savoring the moments and enjoying the fruits of your labor.

This is your time to blend passion with purpose, turning dreams into reality at your own pace. The beauty of starting a business during your retirement is that you have the freedom to shape it around your life, not the other way around.

The true measure of success at this stage isn’t just in profits, but in the pleasure of the journey and the new stories you create.

Why Your 60s Is a Great Time to Launch a Business

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You Have Years of Experience Behind You

Starting a business in your 60s allows you to leverage a lifetime of experience.

By this age, you’ve likely dealt various professional landscapes, honed your problem-solving skills, and built a vast network. These invaluable assets can guide your business, helping you make informed decisions and avoid common pitfalls.

Your wealth of knowledge not only provides a solid foundation for your business but also instills confidence and inspires trust in potential partners and customers.

You’ve Already Built a Network

Over the years, you’ve probably met a lot of people through work and in your personal life. These connections are like a treasure when you’re starting your own business. They can introduce you to new customers, people who can supply what you need, wise advisors, and even folks willing to invest in your idea.

You Might Have an Impressive Credit Score

If you’re over 60, you’ve probably built up a good credit score from years of being careful with money. This is great news if you’re thinking about starting a business and need a loan or credit.

Banks tend to give a thumbs up to high credit scores, seeing them as a nod to your reliability. This could unlock doors to sweeter deals and lower interest rates, potentially making it more affordable to finally launch your business.

It’s Time

Your 60s might just be the perfect moment to finally dive into that passion project you’ve dreamt about during your office days.

This period of life often brings more free time and fewer responsibilities, offering a golden opportunity to pursue what truly excites you. After years of following others’ directions, this is your chance to steer your own course, turning hobbies or long-held interests into a viable business.

Embrace Your Entrepreneurial Spirit at 12 Oaks Communities

At 12 Oaks Communities, we recognize the value of pursuing your passions and dreams, even after the age of 65. Starting a business isn’t just for the young; it’s a journey that can begin at any stage of life, especially when you have a lifetime of wisdom and experience to guide you.

Our team of caring professionals is dedicated to keeping residents safe, engaged, and connected to their families and friends while leading fulfilling lives. 12 Oaks Senior Living Communities are an ideal place to enjoy the encore season of life.

For questions or to schedule a personalized tour, don’t hesitate to contact us.


Searching for senior living help? At 12 Oaks Senior Living Communities, we would love to learn more about your unique needs and the opportunity we may have to help you meet them. Our blog is one of the valuable resources we provide to inform and encourage seniors to lead fulfilling and thriving lives. Contact us today to schedule a visit.


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