Dick Blaylock, Chief Executive Officer for 12 Oaks Senior Living, brings with him a wealth of knowledge and experience regarding all aspects of real estate development, construction and community management. In his role as CEO, he leads the 12 Oaks Executive Team, Leadership Team and Business Development Committee. He has been active in senior living since 1987, when he joined his father, Charles Blaylock, at 12 Oaks Retirement Villages to pursue senior living development opportunities and lead the marketing and real estate management functions.

In 1992, he and Charles Blaylock formed 12 Oaks Management Services, Inc., now known as 12 Oaks Senior Living, to provide development, construction and management services for 12 Oaks Retirement Villages and other senior living communities.

Prior to joining 12 Oaks, he served as a commercial real estate broker associated with Sherwood Blount and Company, Realtors. Mr. Blaylock received a bachelor’s degree in Business Administration with Certificates of Real Estate and Real Estate Finance and Mortgage Banking from Southern Methodist University in 1981.

Keith brings over 40 years of management and operational experience to 12 Oaks. Keith currently leads a team of regional managers and operational support staff in maintaining the operational and financial aspects of communities managed by 12 Oaks Senior Living communities.

Keith’s career began in the hospitality industry, managing restaurants upon graduation from Oklahoma State University in 1980. Keith worked for two national restaurant corporations before joining 12 Oaks in 1988 as the food service director for their two communities. 12 Oaks prospered and expanded over the years, as did Keith’s role and responsibilities. Keith has served as president of the Alzheimer’s Association ®Dallas Chapter and currently serves as an advisory board member for the Oklahoma State University School of Hospitality and Tourism Management.

With over 30 years of diversified financial, operational, development and executive management experience, Greg’s responsibilities include oversight of finance, accounting, legal, IT, business development and risk management.

Greg previously served as Executive Vice President & CFO for Exxir Capital LLC, an urban infill developer based in Dallas, Texas, and before, as the Senior Vice President Finance & CFO for Mady Development Corporation, a diversified development and contracting company for 25 years.

With executive experience in acquisitions, financing, community management, real estate development and construction, Greg has directed and managed projects throughout Texas, Florida, Chicago, Croatia and Ontario – notably in retail, multifamily, single-family subdivision and housing, office, high-rise and mid-rise condo, complex mixed-use projects and senior living.

Greg studied at University of Toronto-Trinity College, where he majored in Commerce and Economics (1984). Additionally, he is a Certified Management Accountant (CMA®), achieving certification from the Society of Management Accountants of Ontario in 1992.

Aaron Catoe, Senior Vice President of Operations, brings over 24 years of senior housing experience in the areas of operations, leasing, marketing, leadership and staff development to 12 Oaks Senior Living. Aaron’s responsibilities are comprised of oversight for the 12 Oaks portfolio in the areas of operations, leasing and marketing initiatives, and shared responsibilities for community leadership and the Regional Vice Presidents’ personal and professional development.

Aaron previously served as Regional Vice President of Operations for 12 Oaks, Regional Director of Sales and Marketing for a national Senior Housing Operator, and a Sales Specialist for the same operator. In addition, he has served in community roles providing firsthand experience of Independent Living, Assisted Living, and Memory Care environments. A career ascent rooted within the leasing and marketing framework and combined with training in staff development, exposure to multiple markets, and leadership expertise produces rare perspectives to struggling, start-up and stabilized assets alike.

Aaron studied at Stephen F. Austin State University, where he majored in both Gerontology and Sociology (1996). Additionally, he is formally certified in the Character and Competence Model through the Townsend Institute of Leadership and Counseling. Aaron also holds a Master of Arts in Organizational Leadership from Huntington University (2017), in which he graduated with a 4.0 completing literature review/thesis work on the relationship of leaders, employee behaviors, and organizational commitment.

A true expert with over 30 years in human relations, Rex leads all HR activities at 12 Oaks Senior Living including payroll, compensation/ benefits, employee relations, talent acquisition/onboarding, and leadership development.

Prior to joining 12 Oaks Senior Living, Rex operated his own independent HR Consulting company, On-Demand HR, after working for a variety of larger organizations.

His prior experience includes more than 20 years with consumer product giant Kimberly-Clark Corporation in a multitude of roles supporting a variety of business groups, three years with Energy Future Holdings leading the HR department, and two years with Deluxe Corporation supporting six business units spanning the U.S. and Canada.

In those roles, Rex established himself as a strong business partner, ensuring human resource practices delivered results in support of organizational objectives.

Rex has a Bachelor of Business Administration in Human Resources/Labor Relations from the University of Iowa as well as a Master of Arts in Human Resources from the University of Alabama. He is a member of the Society for Human Resource Management and DallasHR.

Travis brings over twenty years of management, operations and training experience to his role at 12 Oaks. Travis is part of the 12 Oaks Leadership Team and uses his experience and expertise to support property management operations in the areas of sales, training, facilities, licensing compliance and food service.

He specializes in our trademarked Symphony of Life® Memory Care programming, Sherpa CRM utilization, prospect-centered sales training and all aspects of dietary operations

Travis joined 12 Oaks in 2008 in the role of Dining Director at Prestonwood Court and has remained a valued 12 Oaks employee for 12 years. He has served in various leadership roles, most notably as Dining Director and Executive Director for independent, assisted living and memory care communities. He has demonstrated success with census, profitability, turnaround and team building.

Travis attended Johnson & Wales University receiving an associate degree in Culinary Arts. He holds certifications for Texas Assisted Living Manager and Texas Food Manager and he is an Instructor of the Texas Certified Assisted Living Management course and the Texas Food Manager’s Certification course.

Bruce Bucher, 12 Oaks Solutions Consultant, Bruce brings more than 30 years of successful experience in hospitality and senior living to the 12 Oaks team. Bruce’s responsibilities include operational oversight of multiple communities, budget development, sales and marketing plan execution, and coordination with multiple ownership entities.

Bruce previously served in both Executive Director and Regional Vice President roles with Life Care Centers of America, a national provider of retirement, assisted living and skilled nursing centers; Leisure Care, a national retirement and assisted living provider; and Senior Lifestyle Corporation, where he was the Executive Director of their flagship Heritage Tradition community in Sun City West, AZ. Bruce has managed diverse projects in 10 Western states from large community campuses to small assisted and memory care communities.

Bruce has an associate degree in Public Service from the University of Toledo, along with a bachelor’s degree in Business Administration from Madison University.

Jackie Calaway, Regional Vice President of Operations, has 30+ years of experience directing operations for organizations within the senior living and long-term care industries. Jackie is a skilled communicator and teambuilder who mentors personnel, generates loyalty and leads staff to achieve excellence. She leverages sharp analytical acumen to evaluate processes and craft cost-effective solutions that drive efficiency, productivity and profitability.

Jackie has expertise in Operations Management, Strategic Planning, Business Development, Startups and Turnarounds, Process Improvement Regulatory Compliance, Quality Assurance, Customer Relations, Staff Training and Development, and Budgetary Management. Jackie specializes in Resident Care protocols and Regulatory Compliance. Jackie is a Registered Nurse licensed in Texas.

Eilleen brings over twenty years of management, operations and team building to her role at 12 Oaks. As a Consultant for 12 Oaks Solutions, Eilleen uses her experience and expertise to support property management operations in the areas of sales, marketing, leasing, CRM training and sales support, also working with communities and third-party experts in producing marketing material which would include print and social media. She specializes in our trademarked Symphony of Life® Memory Care programming, Sherpa CRM utilization, prospect-centered sales training, and property operations.

She joined 12 Oaks in 1999 in the role of Activities Assistant at Caruth Haven Court, quickly moving up and successfully taking on leadership roles at various 12 Oaks-managed communities. She has remained a valued 12 Oaks employee for 21 years. Most notably she has served as a Marketing Director and an Executive Director for assisted living and memory care communities.

She has demonstrated success with increasing census to capacity, profitability and reputation management.

Eilleen has her Certification for Assisted Living Manager and has a certification from The University of Texas at Arlington in Gerontology. She continues to be a member of the National Association of Activity Professionals and is involved with the Alzheimer’s Association®.

Over 18 years ago, Kelli began her career with 12 Oaks Senior Living as the Business Office Manager at one of our managed communities. Previously, she held the same position at other skilled nursing communities. In 2006, she became Staff Accountant at the 12 Oaks Corporate office. Today Kelli’s responsibilities include oversight of accounting, treasury and IT. Her specialty is financial reporting, SOX compliance and Yardi maintenance and implementation.

Kelli studied at Strayer University, where she earned Bachelor of Science degree in Accounting.

Linda Green, Manager Operations Coordinator, oversees the support staff for the operational function and office management at 12 Oaks Senior Living. In addition, Linda is the Executive Assistant to the CEO and COO and Personal Assistant to the CEO, while supporting the CFO in risk management for the company.

Linda worked for Allstate Insurance Company for 18 years as a staff accountant in their Reinsurance division in Chicago before moving to Dallas.

Linda began her career with 12 Oaks at one of their managed communities, filling several positional and leadership roles during her tenure. In 2004, Linda was recruited and hired as the Administrative Assistant at the 12 Oaks corporate office. Linda brings a unique set of skills to 12 Oaks with her background in risk management and her operations experience at a senior living community.

Linda attended Harper College and Roosevelt University in Chicago, Illinois.

Michelle brings over twenty years of management, operations and team building to her role at 12 Oaks. As Regional Vice President for 12 Oaks Solutions, Michelle uses her experience and expertise to support property management operations in the areas of sales, training, and licensing compliance. She specializes in our trademarked Symphony of Life® Memory Care programming, Sherpa CRM utilization, prospect-centered sales training and property operations.

She joined 12 Oaks in 2011 in the role of Executive Director at Corinthian Retirement Community and re-joined in 2015 as Executive Director at Prestonwood Court. In the interim, she worked as the Executive Director for an independent living community. She has served the industry in various capacities, most notably as an Executive Director for independent, assisted living and memory care communities. She has demonstrated success with turnaround and underperforming properties, increasing census and profitability.

Michelle attended the University of North Texas, receiving a bachelor’s degree in Criminal Justice. She holds certifications for Texas Assisted Living Manager and for Oklahoma’s Assisted Living Administrator.

Since joining 12 Oaks in 2007, Misty has held a variety of positions in the organization. She started in an administrative role at the 12 Oaks corporate office. She then transitioned into a Business Office Manager role at a Plano-area community, establishing all business office protocols that would ensure efficient operations. In 2009, Misty returned to the home office to lead the payroll and benefits activities, and in 2010, was promoted to Payroll Manager. In 2016, she was promoted to Human Resources Manager with responsibilities including management of all payroll, benefits, workplace injuries, onboarding, compliance and employee relations. She supervises two members of the Human Resources staff.

Misty graduated from Texas Woman’s University with a Bachelor of Business Administration degree in Human Resources Management.

She obtained her Professional in Human Resources (PHR) certification in 2010 and in 2015, was awarded her SHRM-CP (Certified Professional) designation. Misty is licensed by the Texas Department of Licensing and Regulation as an Assisted Living Manager.

As the newest member of our team, Sheila brings over a decade of management, team leadership and training experience to her role at 12 Oaks. As a Consultant for 12 Oaks Solutions, Sheila uses her experience and expertise to support property management operations in the areas of memory care, training, and compliance. She specializes in implementing our trademarked Symphony of Life® Memory Care programming, enhancing employee performance and revising operational and training manuals for our communities.

She joined 12 Oaks in 2020 after previously serving the senior living industry in various capacities, including Executive Director, Operations Specialist, and most notably, various regional roles. She has demonstrated success with team building, regulation compliance and program implementation.

Sheila attended Troy University, receiving a bachelor’s degree in Psychology. She holds certifications for Texas Assisted Living Administrator License and Hospice Administrator.

A Registered Nurse, Lori brings extensive senior living experience to her role of Chief Operating Officer. She leads a team of regional managers and operational support staff in maintaining the operational and financial aspects of communities managed by 12 Oaks Senior Living communities.

Lori started her career in senior living as a Registered Nurse, spending her first seven years in the industry as a Director of Nursing. She then transitioned to operations. Prior to joining the 12 Oaks team, Lori was on the team at Holiday Retirement for 10 years. Most recently, she served as Regional Director for 15 of their communities in Washington, Idaho, Montana and Hawaii. She also held several leadership roles within Holiday Retirement, developing and launching their home care division, and leading their assisted living division, Spectrum , through sales.

A strong proponent of culture as a driving force in attaining results, Lori is poised to elevate 12 Oaks Senior Living’s already strong commitment to culture development and nurturing.

Marcus is a senior housing acquisition specialist bringing his 25+ years of expertise in driving investment strategy and creating value through direct oversight of property operations, leasing and capital deployment to the 12 Oaks team. Having served in several senior leadership roles integrating acquisitions, business intel, operations and marketing, Marcus offers a balanced scorecard approach to the business development of 12 Oaks.

Marcus most recently served as Senior Vice President of Acquisitions with Lloyd Jones, LLC, a Miami-based multifamily and senior housing firm. There, he oversaw, negotiated and managed all senior housing deals; led the financial analysis and underwriting process; conducted market research and due diligence; prepared presentations to the investment committee; structured deal financing; and interfaced with the COO on operational strategies and market intelligence pre- and post-acquisition. Throughout his tenure, he brought numerous off-market deals and portfolios (opportunistic, value-add and core plus) to the table.

Prior to that position, he was Principal of Marcus & Associates Senior Living, LLC, underwriting three portfolios and 20+ one-offs for acquisition.

He was Vice President of Independent & Assisted Living for Ethica Health & Retirement Communities, managing a number of properties.

Prior to that, Marcus opened the Seniors Housing Investment Sales Division at the Atlanta office of Colliers International.

Marcus earned a Bachelor of Arts Degree in History and Music from the University of Auckland, then went on to earn his Master of Business Administration in Marketing Management from Vanderbilt University.