Aaron Catoe, Senior Vice President of Operations, brings over 24 years of senior housing experience in the areas of operations, leasing, marketing, leadership and staff development to 12 Oaks Senior Living. Aaron’s responsibilities are comprised of oversight for the 12 Oaks portfolio in the areas of operations, leasing and marketing initiatives, and shared responsibilities for community leadership and the Regional Vice Presidents’ personal and professional development.

Aaron previously served as Regional Vice President of Operations for 12 Oaks, Regional Director of Sales and Marketing for a national Senior Housing Operator, and a Sales Specialist for the same operator. In addition, he has served in community roles providing firsthand experience of Independent Living, Assisted Living, and Memory Care environments. A career ascent rooted within the leasing and marketing framework and combined with training in staff development, exposure to multiple markets, and leadership expertise produces rare perspectives to struggling, start-up and stabilized assets alike.

Aaron studied at Stephen F. Austin State University, where he majored in both Gerontology and Sociology (1996). Additionally, he is formally certified in the Character and Competence Model through the Townsend Institute of Leadership and Counseling. Aaron also holds a Master of Arts in Organizational Leadership from Huntington University (2017), in which he graduated with a 4.0 completing literature review/thesis work on the relationship of leaders, employee behaviors, and organizational commitment.